Google analyzed U.S. search-data (May through September 2025) for “shopping-related searches,” recognizing things that either hit all-time highs, appeared sensational search-growth, or had striking territorial intrigued.
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They at that point compiled the “Holiday 100” gift-list to reflect what individuals are looking for ahead of the occasion season.
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From the overview:
Items that spiked incorporate “movie projector” (945%), “home projectors” up ~60%.
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Other breakout looks: “backpack charm”, “kids scooters” (+50%), “crescent bags”, “stackable ring sets” (multiplied), “packing cube” (all-time tall) and more.
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The list ranges categories: Attire & Extras, Magnificence, Hardware, Wellbeing & Wellness, Domestic & Cultivate, Toys & Recreations.
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Selected Things From the List
Below are a few of the real blessing things said in scope of the Occasion 100. Note: This is not all 100, but gives a wide examining over categories.
Accessories & Travel
Leather ology Standard Gear Tag – since “bag tag” looks spiked.
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Kate Spade Modern York Team Crossbody Pack – “crescent bags” got to be a breakout look.
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Samsonite Layout Master Carry-On Spinner – “carry on suitcase” hit look crest.
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Bandolier AirPods Pocket – “earbuds case” looks climb each December.
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TUMI Alpha Part Travel Unit – “travel kit” looks reliably spike.
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Jewellery & Small-Luxury Accessories
Kendra Scott Bella Gold Loop Hoops – “hoop earrings” beat the style-search's.
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Ring Concierge Jewel Script Starting Pendant – “initial pendant necklace” about multiplied in look volume.
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Mejri Team Beaded Stacker Ring – “stackable ring set” questions multiplied.
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Apparel & Footwear
SKIMS Delicate Relax Rest Set – “SKIMS sleep” looks multiplied.
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adidas Women’s Samba Jane Shoes – “Samba jane” hit an all-time tall.
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Crocs Unisex Classic Cozy Shoes – “cozy slippers” continuously spike in occasion season.
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Ralph Lauren Cable-Knit Cotton Crewneck Sweater – “Ralph Lauren” beat looked brand for cable-knit sweaters.
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Gap Tall Rise Vintage Soft Loose Joggers – “high rise jogger” look topped.
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baleaf Fleece-Lined Tights – “athleisure” come to an all-time tall in 2025.
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Beauty
Glossier You Eau de Parfum – “Glossier eau de parfum” breakout look.
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Charlotte Tilbury K.I.S.S.I.N.G Pad Conversation Reasonable Lipstick – “berry lipstick” best berry-make-up thing.
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Sunday Riley Auto Rectify Eye Cream – Eye-cream looks spike in winter.
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e.l.f. Shine Reviver Dissolving Lip Emollient – “elf lip balm” record tall.
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Ola plex No. 7 Holding Oil – best looked “hair oil for frizz”.
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Rhode Coating Drain Ceramide Facial Quintessence – “Rhode coating milk” come to its top.
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Electronics / Tech
Nintendo Switch 2 + Mario Kart World Bundle – “Switch 2” hit all-time tall.
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Google Pixel Buds Master 2 Remote Earbuds – “Pixel ear buds” +50% in look.
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Google Pixel Observe 4 Android Smartwatch – With health-tracking on the rise.
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Mini Photo Printer – “photo printer” looks up >65%.
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GPX Bar+ Driven Projector – “home projectors” up ~60%.
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Health & Wellness / Fitness
Oura Ring 4 (Ceramic) – “smart ring” looks hit all-time tall.
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Better Me Conditioning Pilates Ring – “Pilates rings” breakout look.
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Weighted Vest (Fragraim Weighted Vest) – “weighted vest” come to its greatest minute.
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SPRI Exclusive Dumbbell Set – “dumbbell” spikes each January.
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Home & Garden
Our Put Cookware Team – “Our Put cookware” beat trending brand for cookware.
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Ceramic Coffee Mugs Set of 2 – “espresso cups” spiked each December; “coffee” look all-time tall.
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Alessandra Marble Cheese Board – “charcuterie boards” come to all-time tall.
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Casper Rest Unique Pad – “Casper unique pillow” +80%.
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Toys & Diversions / Kids
LEGO Willy Wonka & The Chocolate Plant Building Set – “LEGO Willy Wonka” breakout.
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Fur Real Maggie the Nourish & Take after Dairy animals – “plush cow” +165%.
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The Wobbles Stitch Unit – “crochet kit” +95%.
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Little Tikes Tot Sports Flexible Ball Circle – “home ball hoop” breakout.
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Key Patterns Observed
Comfort & Cozy: Shoes, joggers, athleisure, cozy covers – individuals are prioritizing consolation at home.
Fitness & Wellness: Savvy rings, weighted vests, Pilates rings, home-gym adapt appear more intrigued in self-care and wellness at home.
Travel & Encounter: Travel adornments (pressing 3d shapes, gear labels, carry-ons) are rising; indeed domestic excitement (projectors) are trending.
Tech Integration: Wearables, earbuds, compact printers and keen gadgets.
Personalisation & Little Extravagance: Stackable rings, starting pendants, curated aroma – giving more individualized gifts.
Home & Facilitating: Marble sheets, coffee glasses, cookware – accentuation on facilitating and domestic upgrades.
Kids & Inventive Play: Sew units, bikes, building sets – mixing physical play + inventiveness.
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